A Guide to Leaflet Folds

Leaflets are an effective way to advertise your business, but that doesn’t mean that you should stick to the traditional options. There are a whole number of different folds you can use creatively to make your leaflet stand out against competitors.

Starting with the most basic fold; a half fold turns a flat sheet of paper into one that has four sides. Think holding an A4 sheet in front of you, then folding it in half to create an A5 leaflet, with four sides. This format is best used for newsletters, or product showcases. Having an eye-catching cover that flows into a well-designed internal spread will ensure your leaflet is easy to follow.

If you have several topics to cover, a DL sized leaflet would be a great option. There are six sides to fill with information and images. There are two types of folds to choose from when selecting a DL leaflet. One is a ‘Z’ fold, where pages unfold behind the other in a Z shape. Another option is a roll fold. This is where the page’s fold into each other. This style is perfect for more image-based leaflets, potentially having a picture that spans the front two side that opens into a grand one in the centre.

Gate folded leaflets are another versatile option. This style involves two short edges been folded to meet in the middle, and when opened out to a large spread. This would work well if you wanted a grand design in the centre and would wow readers as they opened it up.

Many of these folds can be used to print eight page flyers by extending them out by an extra fold. This is a great option if you have more content to fit it, as you don’t have to compromise the design.

There are so many possibilities with leaflet design, so it’s important to know what you want the message of your leaflet to convey. These choices will filter right down to the colours used and how its folded. Don’t let your leaflet get lost in the vast amount of boring print that’s out there, get creative and think about how you can get the most out of the fundamental fold!

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